About Me

Born in Philadelphia and based in Madrid, I design brands and experiences where identity extends beyond graphics into interaction, and space. My work combines visual systems, creative technology, and experiential thinking to create brands that people don't just see, but experience. With a background in graphic design from RISD and dual master's degrees in Management and Creative Direction, I approach design through both strategy and execution.

I DESIGN BRANDS & BRANDED EXPERIENCES

MY SERVICES

Today's strongest brands are experienced, not just seen. I work with hospitality, cultural, sports, and event driven organizations where identity needs to perform across physical and digital environments.

  • Positioning

    Target Audience Research

    Naming

    Brand Architecture

  • Branding

    Art Direction

    Typography

    Packaging

    Visual Languages

    Editorial Design

  • Spatial Graphics

    Environment Design

    Projection Mapping

    Event Branding

    Installations

  • Branded Content

    Motion Graphics

    Creative Coding

    Web Design

    Digital Design

A Personality Layer

This section holds experiments, moodreels, motion studies, and personal pieces that sit somewhere between design work and internal monologue.

Less about solving a client problem, and more about documenting perspective, humor, and obsession.