I designed an editorial infographic system turning milk types into distinct characters.

Combined data visualization with personality-driven storytelling, balancing nutrition, sustainability, and cultural context.

Visual World Building

Meet the Milks!

Chad, The gym bro, high protein, high impact, classic and impossible to ignore.

Otis, The crowd favorite, balanced, sustainable, and always in your coffee..

Amanda, The wellness girl, low impact, a little overrated but still that bitch.

Gabe, The alternative mountain dude, quietly powerful and easier on you than he looks.

Cleo, The tropical escape, light, fun, not here to carry nutritional weight.

Poppy, The niche luxury, lowkey bougie, rare, and trying to prove herself.

Each milk is turned into a character so you can instantly understand its strengths, tradeoffs, and personality.